We are dedicated to creating heroes by empowering people to make a difference. Ammado connects nonprofits, socially responsible companies and engaged individuals in a unique environment of shared interests and supplies the tools necessary to support online campaigning, fundraising, engagement and communication.
Organizing in the Internet Age
How online activism can help us understand how real change is made.
"The kind of activism associated with social media isn’t like this at all. The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with. That’s why you can have a thousand “friends” on Facebook, as you never could in real life."
"We study and practice movement building and are part of a wider community of practice. Below, we share four stories that illustrate what we're seeing on the ground and talking about in our network. Regardless of the tools we use, what connects and inspires people are stories. Social media platforms offer new ways of engaging and sharing each other's stories, with organizational stories, with national or global stories -- yet they're no substitute for face-to-face deep community building."
"For starters, a bit of conceptual clarification. Social networking websites are not a form of organization at all; they are a means of communication. Comparing Twitter to the NAACP is like comparing a telephone to a PTA. They are not the same thing, they don't perform the same kind of functions and therefore their effectiveness or lack thereof simply can't be compared."
Open Source Democracy
The future of democracy is in "technologies that empower and uplift, not depersonalize and degrade," says Tom Steinberg, founder of mySociety.org
Patrick Reinsborough and Doyle Canning explore the power of narrative for social change in their new book, "Re:Imagining Change."