We grew up hearing about the American Dream. It’s the dream of a country where, if you work hard and play by the rules, you can live with dignity, provide for your family, and give your kids a better life. A country where we strive for greatness–and take care of each other when times get hard.
Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.
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"About Citizen Works
People-powered democracy, not corporate rule, will create a sustainable and just society.